Case Studies
Member success stories
See how minority-owned businesses are growing through the MSDUK network.

Qcast: From Making a Connection to Working with a Global Tech Giant
Qcast is a video-based question-and-answer platform founded by Shabazz Graham and Tayo Dada. Built around the belief that genuine conversations create better connections, the platform enables organisations to engage audiences through structured video responses, helping businesses capture insights, discover talent and build stronger relationships at scale.
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DEFY Brands: Turning Connection into Creative Impact
DEFY Brands is a women-led consultancy working at the intersection of AI, creativity and sustainability. Focused on the food and beverage sector, DEFY helps organisations translate purpose into measurable business value. Their work combines data, brand strategy and regenerative thinking to support companies in building stronger, more meaningful relationships with conscious consumers.
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Solution One: From humble beginnings to national business
Solution One has helped dozens of individuals re-enter the workforce through meaningful employment
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DataGardener: Using Data to Drive Inclusive Supply Chains
DataGardener is a B2B SaaS platform that helps organisations make better decisions through connected data. The platform brings together public and private datasets to support advanced prospecting, financial risk analysis and supplier insight. DataGardener enables businesses to improve performance and uncover opportunities that might otherwise remain hidden.
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Ascents Group: Turning Insight into FMCG Growth
Ascents Group helps emerging FMCG brands move from early awareness to profitable retail presence. Working across pricing, positioning and commercial strategy, they support businesses in navigating the complexity of getting onto shelves and staying there. Their approach combines detailed market insight with practical execution, ensuring brands are not only visible, but commercially viable.
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Suave Property Care: Breaking Barriers and Stepping into Scale
Suave Property Care is a premium painting and decorating business known for high-end finishes and a strong focus on customer experience. Suave’s team of skilled painters share the same high standards and attention to detail, delivering work that speaks for itself.
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The Matcha Yaad: From Idea to Launch Through Community and Clarity
The Matcha Yaad is Britain’s first Jamaican matcha company, blending Jamaican flavours with Japanese matcha to create functional food and drink. At its core, The Matcha Yaad is about more than a product. It is about experimentation, cultural connection and creating something that stands apart in a crowded market.
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Bracket: Driving Cultural Change Through Strategic Partnership
Bracket Creative is a consultancy focused on helping organisations build stronger, more effective teams. Working across a wide range of industries, they support businesses to improve collaboration, unlock creativity and develop high-performing team cultures.
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