About Ascents Group
Ascents Group helps emerging FMCG brands move from early awareness to profitable retail presence.
Working across pricing, positioning and commercial strategy, they support businesses in navigating the complexity of getting onto shelves and staying there. Their approach combines detailed market insight with practical execution, ensuring brands are not only visible, but commercially viable.
Alongside this, Ascents Group has built strong connections within the MSDUK business community that supports collaboration, shared learning and long-term growth.
Scaling brands through shared expertise and connection
For Ascents Group, growth is not just measured by their own success, but by the progress of the brands they support.
Working with early-stage FMCG businesses often means helping them overcome limited experience while making high-stakes decisions quickly. Through a combination of expertise and the MSDUK network, Ascents Group has been able to help clients move forward with greater confidence.
With another MSDUK member, The Vegan Patty Lady, the challenge was clear. Entering a highly competitive retail space required a strong listing proposal and a clear commercial strategy. Drawing on both their own expertise and insights gained through peer collaboration, Ascents Group developed a tailored approach covering pricing, positioning and profitability at product level.
The result was a breakthrough moment for the brand, securing its first major retail listing and establishing a credible market presence.
A different challenge emerged with Mama Dolce, who were focused on attracting investment in a crowded and competitive landscape. In this case, Ascents Group combined retail insight with a strong narrative, shaping a pitch that balanced commercial credibility with a compelling brand story.
This resulted in a more confident, market-ready proposition that increased the brand’s appeal to potential investors.
These collaborations highlight how the right environment can accelerate growth. By connecting businesses with similar ambitions and complementary strengths, new opportunities emerge, and better outcomes are achieved.
“MSDUK is more than a network. It is a catalyst for breaking barriers and growing profitable, purpose-driven FMCG brands. Together, we share knowledge, amplify voices and create lasting impact.”
Ascents Group
