Are you a non-white ethnic minority business determined to showcase and promote your unique and revolutionary product or service to global corporations? Apply for this year’s competition to pitch for a £20,000 cash prize and other incredible prizes. 

MSDUK’s Innovation Challenge is now in its 7th year and applications for 2023 open in February. Throughout the years, this unique opportunity has championed non-white ethnic minority entrepreneurs from across the UK. We continue to break down barriers for minority businesses and support them with their growth and development, with our Innovation Challenge just one of several opportunities on offer from MSDUK. This year’s competition is split into 4 categories: 

• Digital Transformations: solutions that make processes more efficient and meet changing business and market requirements, including automation, data and analytics, reducing production costs, remote working, SaaS (Software as a Service). 

• Social Impact: addressing social issues and challenges that will benefit and improve society, for example products and services within healthcare, education, skills development, diversity programmes, HR, recruitment. 

• Sustainable Development: focusing on improving the environment/s we live in, for example generating less waste, upcycling and recycling of plastics, addressing climate change, using natural resources sustainably, working with communities to improve habitats and surroundings etc. 

• Innovation Pioneers: open to any founder and entrepreneur who believe that they are challenging the status quo with their highly unique innovations – ethnic minority businesses who are trying to transform the sector/s they operate in, challenging traditional out-of-date methods & processes.