Who We Are
We are the UK’s leading supplier diversity advocacy organisation. We are the driving force behind a more inclusive and diverse business ecosystem. We connect Ethnic Minority Businesses with global corporations that recognise the immense value of inclusive partnerships. Our unwavering dedication is to creating equal opportunities for everyone.
Our Core Values
Broader Representation
We’re committed to creating a more inclusive corporate supply chain that fully represents Ethnic Minority Businesses.
Embrace Diversity
We take decisive action to promote the power of diversity, innovation, and education to build a more equitable society.
Strength & Resilience
Our commitment to diversity and inclusion helps us create a stronger, more resilient organisation.
Inclusion
We commit to include diversity, equity, and inclusion practices at every level of our organisation.
Who We Are
We are the UK’s leading supplier diversity advocacy organization. We are the driving force behind a more inclusive and diverse business ecosystem. We connect Ethnic Minority Businesses with global corporations that recognize the immense value of inclusive partnerships. Our unwavering dedication is to creating equal opportunities for everyone.
Our Core Values
Broader Representation
We’re committed to creating a more inclusive corporate supply chain that fully represents Ethnic Minority Businesses.
Embrace Diversity
We take decisive action to promote the power of diversity, innovation, and education to build a more equitable society.
Strength & Resilience
Our commitment to diversity and inclusion helps us create a stronger, more resilient organisation.
Inclusion
We commit to include diversity, equity, and inclusion practices at every level of our organisation.
Meet Our Team
Our team is the powerhouse behind MSDUK. With over 70% women employees and representation from over 14 nationalities, we embrace and celebrate our diversity.
![](https://www.msduk.org.uk/wp-content/uploads/2023/06/Reshma-Sheikh-MSDUK-scaled-e1721129197972.jpg)
Reshma is MSDUK’s Managing Director, and she is at the forefront of steering MSDUK towards a future marked by diversity and innovation. Reshma brings to MSDUK the experience of leading diverse commercial businesses with a global client perspective, coupled with a detailed understanding of procurement processes and practices. Throughout her professional journey, she has navigated roles in corporate, small and medium enterprises (SMEs), and the non-profit sector. Demonstrating a consistent ability to achieve challenging objectives, whether leading senior leadership teams, implementing business strategies, or driving business growth. Beyond her professional role, she cherishes a spiritual connection, embracing a wellness-centered lifestyle, all while joyfully raising two children.
![Jean Chawapiwa](https://www.msduk.org.uk/wp-content/uploads/2023/07/Jean-Chawapiwa.png)
Jean is the Head of Membership Services, and previously she was Country Director for WEConnect International in South Africa, working with many of the same Corporate Members as MSDUK. Her passion for entrepreneurship development has made Jean very familiar with the global SD&I opportunities and challenges. Jean has also held leadership roles in the mining sector, her last role (2007-2012) was Vice President External Affairs and Communications for Rio Tinto. She has also sat on varied Industry Boards and Chambers of Commerce; she was Chair of Junior Achievement Africa Board from 2015 to 2019.
![Bao Tieu](https://www.msduk.org.uk/wp-content/uploads/2023/07/Bao-Tieu.jpg)
Bao is the Head of Business and Ventures at MSDUK. Bao Tieu has been working in enterprise education and supporting startups for over 8 years. He led the entrepreneurship team at UCL Innovation & Enterprise, making the UCL Hatchery startup incubator one of the UK’s leading university startup support programmes. Bao joined MSDUK wanting to use his skills and experience to make a difference. His work at MSDUK aims to create new opportunities for ethnic minority entrepreneurs and ventures to realise their full potential by levelling the playing field in enterprise education, support and connections that many dont have access to. Diversity will always deliver value for all stakeholders and he hopes to contribute to demonstrating this in his own small way.
![Sheena Patel-Kotecha](https://www.msduk.org.uk/wp-content/uploads/2023/07/Sheena-Patel-Kotecha.png)
Sheena is the Corporate Relationship Manager at MSDUK. Sheena has vast experience in relationships management and she joined MSDUK because she wanted to be a part of something meaningful that was focused on a positive change, inclusivity whilst being sustainable, sifting the way we think, work and operate. She works closely with her corporate members to understand their needs all the while setting realistic and achievable goals. Rome wasnt built overnight and in the same manner diversifying supply chains will also require patience but with persistence. In her free time, she enjoys spending time with the family, cooking (and when permitted) travelling the world exploring new cultures and cuisines.
![Karolina Jagodzinska](https://www.msduk.org.uk/wp-content/uploads/2023/07/Karolina-Jagodzinska.jpg)
Karolina is the Programme Manager looking after the MSDUK Accelerator. As part of her role, she is responsible for nurturing and developing the MSDUK start-up community and ensuring businesses in the network grow and access new opportunities. Karolina joined MSDUK because she believes in the power of people coming together to make change happen. In her free time, Karolina likes crocheting and has recently picked up sewing. She enjoys good long films with popcorn.
![Hinda Ibrahim](https://www.msduk.org.uk/wp-content/uploads/2023/07/Hinda-Ibrahim.jpg)
Hinda is responsible for the delivery of high-impact executive education programmes that are designed to allow EMBs to overcome challenges, build strategic relationships, and advance business capabilities. These programmes play a pivotal role in helping EMBs leverage their supply chain strategy to gain a competitive advantage with large companies. Hinda joined MSDUK to champion its aim of diversifying the supply chain and ensuring that it is inclusive of ethnic minority businesses. Furthermore, highlighting the values of having a diverse supplier base, as it will expose companies to a diverse range of ideas and solutions. In her spare time, Hinda enjoys spending time with family and friends, listening to a range of podcasts and baking.
![Shazeda Begum](https://www.msduk.org.uk/wp-content/uploads/2023/07/Shazeda-Begum.jpg)
Shazeda is the Programme Co-ordinator for the MSDUK Accelerator. Her role is to support MSDUKs start-up community by aiding them through their development as entrepreneurs during their time on the programme. She joined MSDUK because she was passionate about working for a company that believed in making an impactful difference for the ethnic minority community and which supported the growth of this community. She hopes that she can learn more about business, the corporate world, and entrepreneurship whilst working for MSDUK. Outside of work, she loves to spend her time reading and writing, watching the latest films, and spending time in cafes.
![](https://www.msduk.org.uk/wp-content/uploads/2023/06/Heena-Solanki-e1721129384871.jpeg)
Heena is a seasoned professional with a passion for creating extraordinary experiences. With 15+ years of experience in the events industry she has successfully managed a diverse range of events, including corporate conferences, trade shows, galas, weddings, book launches, festivals, and concerts globally. Previously Heena has worked for PricewaterhouseCoopers and IBM in technology and with years of experience in events and hospitality sector she now wants to work with organisations with a purpose. Heena is involved in many charity projects where she leads and supports many impactful causes. She has a very busy social life but makes time for learning new skills.
![Christine Kemp](https://www.msduk.org.uk/wp-content/uploads/2023/07/Christine-Kemp.jpg)
Christine is the Community Platform Lead at MSDUK. Christine has a background in managing events and building partnerships for the university sector, with previous roles focusing on business development, partnerships/sponsorship support, and internal and external management of major events. She is a people person and enjoys helping others connect to share their experience and expertise. In her spare time Christine enjoys running, pilates, exploring new places with her family and spending time outdoors as much as possible.
![Vipan Koul](https://www.msduk.org.uk/wp-content/uploads/2023/07/Vipan-Koul.png)
Vipan joined MSDUK as an IT Analyst. He is passionate about getting insights from data and how these insights can help businesses grow. His role is to design and integrate efficient IT systems and reconcile needs of different teams to meet the business and technology needs. He has worked as a software engineer with Larsen and Toubro Infotech (LTI) for three years. He later moved to the UK to pursue a Master’s Degree in Data Science at the University of Bath. He plays table tennis in his spare time and has won the Bath Table Tennis Summer League in 2022.
![](https://www.msduk.org.uk/wp-content/uploads/2023/12/Jenny.png)
Jenny Machary, our Corporate Relationship Manager, brings over eight years of diversified experience from both the non-profit and corporate sectors. Her strategic approach to relationship building is honed from her extensive background in business development, marketing management, and community leadership roles. With an MSc in International Business and a BA (Hons) in Marketing, Jenny adeptly applies theoretical knowledge to craft effective relationship management strategies. Beyond her professional role, Jenny is a non-executive director for a Luton-based mental health organization that supports ethnic minority women. She also holds a trustee position for a prominent local charity.
![](https://www.msduk.org.uk/wp-content/uploads/2023/12/Parth.png)
Experienced data analyst with a knack for innovation and a passion for extracting actionable insights from complex datasets. Proficient in utilizing Python, SQL, and PowerBI tools to drive strategic decisionmaking. Adept at building strong client relationships and collaborating across teams. MSc. in Data Analytics, with a proven track record of optimizing processes and contributing to business growth. Excited to bring my expertise to MSDUK and make a meaningful impact.
![](https://www.msduk.org.uk/wp-content/uploads/2024/01/Salma.jpg)
Salma is the Senior Business Engagement Manager at MSDUK. She is a dynamic professional with a proven track record in cultivating strategic partnerships and fostering meaningful business relationships. With extensive expertise in sourcing diverse funding streams and developing tailored business support, Salma has played a pivotal role in creating a strong network that empowers business growth.
![](https://www.msduk.org.uk/wp-content/uploads/2024/04/thumbnail_48j7qkcx-e1721129069593.png)
Ollie is the Business Engagement Advisor at MSDUK working closely with Heart of the City to deliver the Minority Business Matters Programme to London-based Ethic Minority Businesses. With 5 years of experience at New Zealand’s largest government agency, he specialises in procurement and financial technology, with a strong focus on inclusive procurement and supporting small and medium-sized enterprises (SMEs). Ollie played a key role in implementing new technology for all New Zealand businesses by working with industry organisations and local government agencies. He has a proven track record of driving positive change, implementing cost-saving measures and driving initiatives to support SMEs.
Meet Our Team
Our team is the powerhouse behind MSDUK. With over 70% women employees and representation from over 14 nationalities, we embrace and celebrate our diversity.
70
%
of employees are women
14
+
Nationalities on the team
Reshma is MSDUK’s Managing Director, and she is at the forefront of steering MSDUK towards a future marked by diversity and innovation. Reshma brings to MSDUK the experience of leading diverse commercial businesses with a global client perspective, coupled with a detailed understanding of procurement processes and practices. Throughout her professional journey, she has navigated roles in corporate, small and medium enterprises (SMEs), and the non-profit sector. Demonstrating a consistent ability to achieve challenging objectives, whether leading senior leadership teams, implementing business strategies, or driving business growth. Beyond her professional role, she cherishes a spiritual connection, embracing a wellness-centered lifestyle, all while joyfully raising two children.
Jean is the Head of Membership Services, and previously she was Country Director for WEConnect International in South Africa, working with many of the same Corporate Members as MSDUK. Her passion for entrepreneurship development has made Jean very familiar with the global SD&I opportunities and challenges. Jean has also held leadership roles in the mining sector, her last role (2007-2012) was Vice President External Affairs and Communications for Rio Tinto. She has also sat on varied Industry Boards and Chambers of Commerce; she was Chair of Junior Achievement Africa Board from 2015 to 2019.
Bao is the Head of Business and Ventures at MSDUK. Bao Tieu has been working in enterprise education and supporting startups for over 8 years. He led the entrepreneurship team at UCL Innovation & Enterprise, making the UCL Hatchery startup incubator one of the UK’s leading university startup support programmes. Bao joined MSDUK wanting to use his skills and experience to make a difference. His work at MSDUK aims to create new opportunities for ethnic minority entrepreneurs and ventures to realise their full potential by levelling the playing field in enterprise education, support and connections that many dont have access to. Diversity will always deliver value for all stakeholders and he hopes to contribute to demonstrating this in his own small way.
Sheena is the Corporate Relationship Manager at MSDUK. Sheena has vast experience in relationships management and she joined MSDUK because she wanted to be a part of something meaningful that was focused on a positive change, inclusivity whilst being sustainable, sifting the way we think, work and operate. She works closely with her corporate members to understand their needs all the while setting realistic and achievable goals. Rome wasnt built overnight and in the same manner diversifying supply chains will also require patience but with persistence. In her free time, she enjoys spending time with the family, cooking (and when permitted) travelling the world exploring new cultures and cuisines.
Karolina is the Programme Manager looking after the MSDUK Accelerator. As part of her role, she is responsible for nurturing and developing the MSDUK start-up community and ensuring businesses in the network grow and access new opportunities. Karolina joined MSDUK because she believes in the power of people coming together to make change happen. In her free time, Karolina likes crocheting and has recently picked up sewing. She enjoys good long films with popcorn.
Hinda is responsible for the delivery of high-impact executive education programmes that are designed to allow EMBs to overcome challenges, build strategic relationships, and advance business capabilities. These programmes play a pivotal role in helping EMBs leverage their supply chain strategy to gain a competitive advantage with large companies. Hinda joined MSDUK to champion its aim of diversifying the supply chain and ensuring that it is inclusive of ethnic minority businesses. Furthermore, highlighting the values of having a diverse supplier base, as it will expose companies to a diverse range of ideas and solutions. In her spare time, Hinda enjoys spending time with family and friends, listening to a range of podcasts and baking.
Shazeda is the Programme Co-ordinator for the MSDUK Accelerator. Her role is to support MSDUKs start-up community by aiding them through their development as entrepreneurs during their time on the programme. She joined MSDUK because she was passionate about working for a company that believed in making an impactful difference for the ethnic minority community and which supported the growth of this community. She hopes that she can learn more about business, the corporate world, and entrepreneurship whilst working for MSDUK. Outside of work, she loves to spend her time reading and writing, watching the latest films, and spending time in cafes.
Heena is a seasoned professional with a passion for creating extraordinary experiences. With 15+ years of experience in the events industry she has successfully managed a diverse range of events, including corporate conferences, trade shows, galas, weddings, book launches, festivals, and concerts globally. Previously Heena has worked for PricewaterhouseCoopers and IBM in technology and with years of experience in events and hospitality sector she now wants to work with organisations with a purpose. Heena is involved in many charity projects where she leads and supports many impactful causes. She has a very busy social life but makes time for learning new skills.
Christine is the Community Platform Lead at MSDUK. Christine has a background in managing events and building partnerships for the university sector, with previous roles focusing on business development, partnerships/sponsorship support, and internal and external management of major events. She is a people person and enjoys helping others connect to share their experience and expertise. In her spare time Christine enjoys running, pilates, exploring new places with her family and spending time outdoors as much as possible.
Vipan joined MSDUK as an IT Analyst. He is passionate about getting insights from data and how these insights can help businesses grow. His role is to design and integrate efficient IT systems and reconcile needs of different teams to meet the business and technology needs. He has worked as a software engineer with Larsen and Toubro Infotech (LTI) for three years. He later moved to the UK to pursue a Master’s Degree in Data Science at the University of Bath. He plays table tennis in his spare time and has won the Bath Table Tennis Summer League in 2022.
Jenny Machary, our Corporate Relationship Manager, brings over eight years of diversified experience from both the non-profit and corporate sectors. Her strategic approach to relationship building is honed from her extensive background in business development, marketing management, and community leadership roles. With an MSc in International Business and a BA (Hons) in Marketing, Jenny adeptly applies theoretical knowledge to craft effective relationship management strategies. Beyond her professional role, Jenny is a non-executive director for a Luton-based mental health organization that supports ethnic minority women. She also holds a trustee position for a prominent local charity.
Experienced data analyst with a knack for innovation and a passion for extracting actionable insights from complex datasets. Proficient in utilizing Python, SQL, and PowerBI tools to drive strategic decisionmaking. Adept at building strong client relationships and collaborating across teams. MSc. in Data Analytics, with a proven track record of optimizing processes and contributing to business growth. Excited to bring my expertise to MSDUK and make a meaningful impact.
Salma is the Senior Business Engagement Manager at MSDUK. She is a dynamic professional with a proven track record in cultivating strategic partnerships and fostering meaningful business relationships. With extensive expertise in sourcing diverse funding streams and developing tailored business support, Salma has played a pivotal role in creating a strong network that empowers business growth.
Ollie is the Business Engagement Advisor at MSDUK working closely with Heart of the City to deliver the Minority Business Matters Programme to London-based Ethic Minority Businesses. With 5 years of experience at New Zealand’s largest government agency, he specialises in procurement and financial technology, with a strong focus on inclusive procurement and supporting small and medium-sized enterprises (SMEs). Ollie played a key role in implementing new technology for all New Zealand businesses by working with industry organisations and local government agencies. He has a proven track record of driving positive change, implementing cost-saving measures and driving initiatives to support SMEs.
Meet our Directors
Our board of directors provides strategic direction and advice to help MSDUK achieve its vision and mission.
CORE RESPONSIBILITIES OF THE BOARD:
Contributing actively in providing strategic direction to MSDUK; advising on overall policy, setting targets, and evaluating performance against agreed targets and in line with MSDUK’s mission and values.
Ensuring that MSDUK’s strategy and goals comply with its Articles of Association.
Providing strategic guidance to MSDUK to help ensure financial reliance including advice on appropriate controls and procedures.
Supporting and promoting the reputation and values of MSDUK, including acting as an Ambassador for MSDUK programmes.
Meet our Directors
Our board of directors provides strategic direction and advice to help MSDUK achieve its vision and mission.
CORE RESPONSIBILITIES OF THE BOARD:
Contributing actively in providing strategic direction to MSDUK; advising on overall policy, setting targets, and evaluating performance against agreed targets and in line with MSDUK’s mission and values.
Ensuring that MSDUK’s strategy and goals comply with its Articles of Association.
Providing strategic guidance to MSDUK to help ensure financial reliance including advice on appropriate controls and procedures.
Supporting and promoting the reputation and values of MSDUK, including acting as an Ambassador for MSDUK programmes.
Join us in embracing
that vision of diversity,
equality, and inclusion
for every individual, in
every community!
Without diversity, life would be very boring.
Catherine Pulsifer
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