Celebrating the Winners of the MSDUK Innovation Challenge 2023

The MSDUK Innovation Challenge 2023 concluded at the MSDUK Business and Innovation Show 2023 in London on September 14th, celebrating the remarkable innovations of this year’s finalists. The MSDUK Innovation Challenge 2023 champions non-white ethnic minority entrepreneurs from the UK to showcase their unique, innovative, and ground-breaking products and services to our network of global corporates and supplier diversity advocates.  The competition witnessed the participation of 11 outstanding finalists with four categories: Digital Transformations, Social Impact, Innovation Pioneers, and Sustainable Development, all dedicated to advancing a better world through innovative ideas. The event was a testament to the power of innovation and its potential to shape our future.  

After an electrifying and truly remarkable round of pitches by our finalists, it is with great excitement that we reveal the Category Winners and Overall Winner of the MSDUK Innovation Challenge 2023: 

  • Overall Winner: Bloomful | Dupe Burgess | Founder/ CEO 
  • Digital Transformations Category Winner: Bloomful | Dupe Burgess | Founder/ CEO 
  • Social Impact Category Winner: Beautiful Voice | Andre Hallack & Yun Bing | Co-Founder/Director  
  • Innovation Pioneers Category Winner: Nyfasi | Youmna Mouhamad | Founder/ CEO  
  • Sustainable Development Category Winner: Aeropowder | Ryan Robinson |Founder/CEO 

We extend our heartfelt congratulations to the four Category Winners and our Overall Winner, who have demonstrated exceptional creativity and determination. 

Digital Transformations Category sponsored by Ernst & Young:  

In the Digital Transformations category, Dr. Dupe Burgess, representing Bloomful, emerged as the Category Winner. During her time working with the NHS, Dr. Burgess personally witnessed the obstacles that women encountered when trying to access high-quality care for their gynaecological health issues. Fuelled by her determination to find a solution, Bloomful, a cutting-edge AI-powered triage solution, is designed to empower women in accessing superior care for their gynaecological health.  

Dr. Burgess not only highlighted her remarkable skills in the realm of digital innovation but also illustrated how Bloomful possesses the capability to significantly improve the lives of women across the globe. Consequently, her outstanding performance across all categories led to her well-deserved recognition as the Overall Winner. She was awarded £20,000 cash prize, a digital Out-of-Home advertising campaign in partnership with JCDecaux, corporate 1-2-1 mentoring, and gain a one-year free membership to MSDUK. Dr. Burgess stands as a shining example of the genuine essence of innovation and its profound impact on our world. 

Social Impact Category sponsored by GSK: 

The Social Impact category celebrated innovations with the potential to bring about meaningful change in society. Andre Hallack and Yun Bing, the brilliant minds behind Beautiful Voice, impressed the judges with their business’s potential to make a real difference in people’s lives and became the Category WinnerBeautiful Voice is an AI digital health platform modernising speech and language therapy delivery and making high-quality speech and language therapy more accessible, efficient, and data-driven for patients, speech and language therapists, and caregivers. Their commitment to creating a positive social impact is an inspiration to us all. 

Innovation Pioneers Category sponsored by JPMorgan: 

Dr. Youmna Mouhamad, representing Nyfasi, was awarded as the Category Winner in the Innovation Pioneers category. Her visionary approach to innovation proved to be ground-breaking and forward-thinking. Nyfasi’s technology enables the application and distribution of consumables while detangling. With diverse applications spanning the hair care industry, the pet industry, and aiding disabled individuals, Nyfasi’s innovative technology promises to make a profound impact on various aspects of everyday life. 

Sustainable Development Category sponsored by Cummins: 

In the pursuit of sustainability, Aeropowder, led by Ryan Robinson, triumphed in the Sustainable Development category. Aeropowder, a material innovation company, is at the forefront of transforming surplus feathers, generated in millions of tons worldwide, into high-performance materials. This innovative approach revolutionises the circular economy and showcases a commitment to waste reduction and sustainability. As we celebrate this remarkable achievement, we look forward to witnessing Aeropowders continued impact on the path toward a more sustainable and environmentally conscious world. 

The MSDUK Innovation Challenge 2023 was a celebration of creativity, and the unwavering commitment to making the world a better place through innovation. We extend our heartfelt applause to all the finalists who participated in this prestigious competition – 12 Finalists, bringing forth 12 innovative ideas and representing 12 growing businesses. The diversity of thought and innovation displayed by these remarkable individuals was truly inspiring and reaffirms our belief in the transformative power of innovation to drive positive change. 

Once again, huge congratulations to the Category Winners and Overall Winner for their extraordinary contributions to a better world. We eagerly anticipate the positive global influence these innovations will bring in the years to come. We also sincerely thank our headline sponsor, Accenture, and category sponsors Cummins, J.P. Morgan, EY, GSK, and Haleon for their vital support in making this year’s competition a success. Your continued support has been invaluable in driving the growth and popularity of the MSDUK Innovation Challenge! 

“Without MSDUK it would probably be a lot harder in terms of business-to-business sales functions because MSDUK gave us access to get our first client, Enterprise Rent-a-Car and from there we were able to snowball.”

Julie Chen



An Introduction to MSDUK.

“The MSDUK Innovation Challenge not only helped me personally; but included Kapsule in a supportive community. In that community we found our assumptions challenged, ideas stress tested, and received invaluable advice. That’s the power of #Diversity!”

David Chen


Corporate Members

Since 2006, we have been at the forefront of driving the supplier diversity movement in the UK. Align with organisations dedicated to supplier diversity and become a part of the MSDUK community. As a member, you will connect with a network of corporate leaders who, are committed to empowering ethnic minority businesses. The companies below represent just a glimpse of our extensive corporate network.

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