Insider Tips and Tricks for Maximising Your Experience at the MSDUK Business & Innovation Show

Our flagship event MSDUK Business & Innovation Show 2023 is quickly approaching, and business enthusiasts and entrepreneurs are gearing up to attend this one-of-a-kind event. So, whether you’re a budding entrepreneur seeking guidance, a seasoned professional looking for fresh perspectives, or an innovator seeking collaboration, buckle up and get ready to unlock the secrets to a successful and enriching experience at the MSDUK Business and Innovation Show.

From networking strategies to leveraging the business show exhibition, we’ll equip you with the knowledge and strategies you need to elevate your experience at the MSDUK Business & Innovation Show. Get ready to unlock new opportunities, foster meaningful connections, and ignite your entrepreneurial spirit! 

1. Plan Ahead and Set Clear Objectives:

Preparation is key to maximising your time at the MSDUK Business & Innovation Show. Prior to attending, dedicate some time to conduct thorough research on the exhibitors, speakers, and panel sessions that will be featured at the event. Gather information about the specific topics they will be discussing and determine how they align with your interests, goals, and industry. Our website and social media handles will constantly provide comprehensive details that can help you navigate this process. By doing so, you can create a well-planned schedule, enabling you to prioritise your time effectively and ensure you don’t miss out on valuable opportunities for learning and networking. 

Parallel to the above, it is essential to consider your personal objectives for attending the show. Reflect on what you hope to accomplish through your participation. Are you seeking to establish connections with potential investors, partners, or clients? Are you eager to gain valuable insights from industry experts or be inspired by innovative solutions? Alternatively, are you interested in showcasing your brand in a corporate setting?  

By setting clear and specific objectives, you will be able to navigate your interactions with purpose and concentrate on what truly holds significance for the growth of your business. 

2. Build connections on social media:

Before the MSDUK Business & Innovation Show kicks off, let your network know you’ll be attending! Social media is a powerful tool for networking and building connections. By sharing your plans to attend the event, you can start conversations with like-minded individuals, potential collaborators, and industry peers.  

Use event hashtags ( #msdukconference2023 #businessandinnovationshow2023 #supplierdiversity), follow the official event accounts, and engage with others who have expressed interest in attending. This proactive approach will not only help you expand your network before the event but also give you valuable insights into who else will be there. Don’t forget to use the event’s social media handles like LinkedInInstagramFacebook and Twitter to stay updated on the latest news, announcements, and opportunities leading up to the big day! 

Sharing your excitement on social media allows you to tap into the collective energy and buzz surrounding the MSDUK Business & Innovation Show. You can showcase your industry expertise, highlight your commitment to diversity and innovation, and position yourself as an active participant in the event. Moreover, sharing your plans to attend on social media allows you to connect with fellow attendees and establish meaningful relationships even before the event begins. Keep an eye out for others who are also attending and engage with their posts and discussions. This will help you build rapport, discover common interests, and potentially arrange meetups or networking opportunities during the event.  

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3. Be Proactive, Engage and Network with Purpose:

Remember, the MSDUK Business & Innovation Show is all about networking and collaboration. Don’t be afraid to approach people and strike up conversations. Project confidence, authenticity, and enthusiasm as you engage with others. Remember, every networking interaction holds potential value for your business, even if it doesn’t immediately result in a buyer contract. By actively participating in conversations, you can make a lasting impression and uncover additional business prospects within the supplier ecosystem itself.  

Arrive well-prepared with a concise introduction and an impactful elevator pitch that effectively communicates your business’s unique value proposition. Furthermore, demonstrate your active involvement by engaging in sessions, workshops, and panel discussions. Pose thoughtful questions, share your insights, and actively contribute to the discourse. By doing so, not only will you build valuable connections, but you will also position yourself as a proactive and engaged participant, showcasing your commitment to driving meaningful collaboration in the corporate arena. 

4. Leverage the Business Show Exhibition 

Maximize the benefits of participating as an exhibitor at the Business Show by making use of the opportunity to design an immersive and captivating booth that reflects your brand identity and aligns with the show’s theme. This is your chance to unleash your creativity and design an appealing display that grabs the attention of potential buyers, investors, and other EMB collaborators. You can register as an exhibitor and showcase your own business offerings.  

During the Business Show Exhibition, make use of eye-catching visuals, interactive demos, and captivating presentations to show attendees what your business is all about and leave a lasting impression. Get creative with the materials you use to grab people’s attention, whether it’s colorful displays, interactive technology, or engaging activities. 

The goal is to create an experience that not only captures people’s interest but also sticks in their minds even after the event is over. Take this opportunity to educate attendees about your products or services, address their questions and concerns, and showcase how your offerings can meet their specific needs. Actively listen to their feedback and use it as an opportunity to refine your messaging.  

By building trust and establishing credibility through personalised interactions, you can build connections that may lead to fruitful collaborations, partnerships, and business opportunities. 

5. Follow up After the Event:  

The connections that you make at the MSDUK Business & Innovation show should not stop when the event comes to an end. Take advantage of the coffee breaks and lunch breaks to network in a friendly and thoughtful way. Remember to be respectful and professional when starting conversations, keeping in mind the professional setting you are in. Don’t forget to exchange business cards or contact information with the people you meet so you can stay in touch in the future. 

Once the event comes to an end, it is important that you devote time and effort to follow up with personalised emails or LinkedIn messages. Take the initiative to reference the insightful conversations you shared and express genuine interest in staying connected. This is how you demonstrate your dedication to building meaningful relationships that extend beyond exchanging greetings. We at MSDUK believe that nurturing powerful connections demands continuous commitment, and following up serves as an important step in fostering the growth of these professional affiliations. 

Attending the MSDUK Business & Innovation Show 2023 is an excellent opportunity for networking, learning, and discovering new possibilities for your business. By planning, setting clear objectives, networking with purpose, being proactive, making full use of the exhibition as a participant or an attendee, and following up post-event, you can maximise your experience and unlock the full potential of this dynamic event. Remember to approach the show with an open mind, embrace the diversity of ideas and perspectives, and grab every opportunity to grow both personally and professionally.  

“Without MSDUK it would probably be a lot harder in terms of business-to-business sales functions because MSDUK gave us access to get our first client, Enterprise Rent-a-Car and from there we were able to snowball.”

Julie Chen



An Introduction to MSDUK.

“The MSDUK Innovation Challenge not only helped me personally; but included Kapsule in a supportive community. In that community we found our assumptions challenged, ideas stress tested, and received invaluable advice. That’s the power of #Diversity!”

David Chen


Corporate Members

Since 2006, we have been at the forefront of driving the supplier diversity movement in the UK. Align with organisations dedicated to supplier diversity and become a part of the MSDUK community. As a member, you will connect with a network of corporate leaders who, are committed to empowering ethnic minority businesses. The companies below represent just a glimpse of our extensive corporate network.

T. +44 (0) 116 2532520

E. [email protected]

A. Studio 5, Phoenix Square,
     3 Burton Street, Leicester LE1 1TB UK

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