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Attending industry conferences and events can be a significant investment for every business, in terms of both time and resources. For Qcast, a video-based insight engagement platform, their decision to attend and exhibit at the MSDUK 2022 Conference proved to be a game-changer. “The best £1000 we’ve spent as a business was buying the exhibiting booth at the MSDUK Business Exhibition,” said Shabazz Graham – Co-founder & CEO of Qcast. Not only did they showcase their product, engage with potential partners, and create valuable connections, but less than a month after the exhibition they also were given the once-in-a-lifetime opportunity to offer their solution to one of the world’s leading technology companies, after leaving an impression on them, at the conference. ​​​ 

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​​​​​Discover Qcast’s journey with MSDUK so far, their partnership with a tech giant, along with their advice to those considering exhibiting at the upcoming ​MSDUK 2023 Conference – Business & Innovation Show​.   

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A Social Network Built on Questions 

As a filmmaker with 30 years in the film and TV industry, Shabazz’s career has revolved around questions. He’d had the pleasure of working on hundreds of interviews, with so many different types of people, from C-level execs to A-list celebrities. The idea of creating Qcast came from his realisation of how great insight only comes from asking great questions, as well as the sad passing away of his beloved friend – a filmmaker and an avid questioner in 2014. “In wanting to honour my friend’s passing I had a eureka moment of asking myself the big question, what if we managed to use technology; our greatest ally, to fight death, our greatest enemy, so that even in our absence insight shared in our questions could still be present?.” He began the journey of Qcast with the help of his best friend from college, co-founder Tayo Dada.  

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Qcast, means “Question-cast,” and is a video-based social network, and engagement tool which revolves around the concept of questions and the exchange of ideas. “We created Qcast as an ethical platform that invites humans to engage with each other and educate one another in a meaningful way” – Tayo Dada – Co-Founder & CTO of Qcast.  

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On the platform, ‘Qcasts’ themselves are an innovative new media format whose technology allows for sequential video questions to be captured and sequential video answers to be recorded in response. This allows for revolutionary interaction and engagement on a scale unlike any other video platform online. As “Qcast is for anyone and everyone who either has insight to share or insight to gain,” ‘Qcasters’ (Qcast’s users) can explore new perspectives, driving positive change and facilitating personal and professional growth by using the platform and format. 

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Qcast’s Journey With MSDUK  

The MSDUK 2022 Conference was a turning point for Qcast. Despite having been to so many conferences before, the founders of Qcast were impressed by attending this MSDUK event. The valuable chance to engage with numerous suppliers and buyers, including heads of procurement,​ and ​witness a genuine focus on supplier inclusion, were unlike anything they had encountered before. 

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Qcast’s decision to purchase an exhibition booth proved to be a pivotal moment for their start-up: “The best £1000 we’ve ever spent, was buying the exhibiting booth at the MSDUK Business Exhibition.” – Shabazz emphasised. They were grateful for not only the opportunity to meet and engage with many big corporates, but also for the support, guidance, and resources from the MSDUK team in setting up their booth; along with printings, and positioning. 

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Their Unexpected Opportunity with a Tech Giant at the MSDUK 2022 Conference 

By participating in the MSDUK 2022 Conference and exhibiting at the Business Show, Shabazz and Tayo knew that they would have the exciting opportunity to connect with ​​MSDUK’s ​large corporate network​ along with numerous partners and buyers. One of the most unexpected engagements they had at the MSDUK 2022 Conference is with a Supply Manager and his team from one of the world’s foremost technology companies. After experiencing Qcast’s platform from the exhibition booth, they showed their interest in Qcast and immediately recognised their platform as a potential solution for one of their projects.  

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Solving the Pain Point and the Game-changing Partnership  

​​By making use of Qcast‘s platform and its distinctive ’interviewing’ feature, the tech giant saw the opportunity to streamline one of their processes and make it more engaging. Qcast were then given the opportunity to collaborate with the tech giant at the NMSDC 2022 Conference in the US.  

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Numerous attendees had an overwhelmingly positive response to the company’s booth at the conference, where they were virtually interviewed through Qcast’s platformQcast helped the company save time and resources, as well as provide​ ​a more engaging, exciting, and human-centred experience. ​​​ 

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​Embracing the Power of Networking at Events

Besides sharing about the success of their partnership after last year’s conference, ​Tayo offered valuable advice for those considering participation at the upcoming MSDUK 2023 Conference. “As someone who is coming to an MSDUK event, you need to be clear about your value proposition, where your business is, …, how would you be able to foresee procuring your work and then delivering on that work. As there is no point in getting excited and shaking hands with people and then you cannot deliver.” He also emphasises that building confidence and commitment in potential partners is key to forging successful partnerships. ​​​ 

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Qcast’s participation and exhibition at the MSDUK 2022 Conference not only resulted in a fruitful partnership with the leading tech company but also serves as an inspiration for any businesses considering attending. Let’s be inspired by Qcast, ​​take advantage of this opportunity to showcase your brand, connect with potential partners, and unveil new avenues for advancement. Do not miss this exceptional opportunity to attend the upcoming MSDUK 2023 Conference and register your booth now!