MSDUK Accelerator


Are you a non-white ethnic minority B2B business that can provide their products or services to a corporate? If so, express your interest to join the next MSDUK Accelerator cohort.

Applications closed | EXPRESS YOUR INTEREST
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MSDUK Accelerator is a four-month programme designed to help your business succeed. You'll be running experiments to validate your business assumptions. You'll be building relationships with the ecosystem and you'll be meeting the MSDUK corporate network. 

Connections are just as critical as capital. We offer holistic support with learning curriculum led by handpicked expert facilitators, 1-2-1 advice from experts, and specialist workshops. With access to 100+ global corporations and over 300 businesses in our network, you’ll be entering an ecosystem rich with potential.

Unlike other programmes that may be internally competitive, our programme is collaborative. You'll join a dynamic community that will grow with you on this journey. Our Accelerator tribe members support and motivate one another long after the programme has finished. 

Don’t take our word for it – see what programme participants have to say

Applications closed | EXPRESS YOUR INTEREST
Programme Benefits
  • Practical workshops covering Customer Discovery & Validation, Product Vision/Scaling Services, Growth Marketing, Communication & Sales, and Pitching. – see an example of sessions calendar here
  • Corporate mentoring delivered by senior professionals from our MSDUK’s network offered to businesses after completing the programme
  • Connections – with founders, experts, corporate network
  • 1-2-1 business surgeries with experts in residence 
  • 1 year Premium MSDUK membership after completing the programme
  • Opportunity to develop & present a B2B sales pitch to corporate procurement teams

31 July 2023

Applications Open

13 November 2023

Applications Close

04 December 2023

Applicant Interviews

22 January 2024

Cohort 4 Start

Eligibility Criteria

All applicants must meet all criteria listed below:

  • Your business is a for profit, Business to Business (B2B) enterprise, registered with a national Chamber of Commerce and with the tax authority in your country.
  • You have already developed a product or prototype that has first users or customers
  • Your business is physically located in UK, The Netherlands, Germany or France
  • The minority/ethnic owner(s) of the business excluding white ethnic minority origin must be active in management and daily business operations. 

UK applicants also must:

  • belong to one of the categories below (click here):
    • Non-white Ethnic minority business: one founder of an ethnic minority origin excluding white ethnic minority origin holding a majority (51% or greater) ownership
    • Non-white Ethnic minority-controlled business: a business founded with the majority held by a founder of an ethnic minority origin excluding white ethnic minority origin
    • Non-white Ethnic minority freelancer: a person of an ethnic minority origin excluding white ethnic minority origin
  • Non-White ethnic minority owner(s) of the business are UK citizens or have an indefinite leave to remain the UK or any other visa that leads to the ILR.

ESDP applicants also must:

  • belong to one of the categories below:
    • ethnic minority/migrant sole traders – a person of an ethnic minority origin excluding white ethnic minority origin who is registered as self-employed; 
    • ethnic minority/migrant-owned businesses – in which at least 50% of the shares are owned by people from ethnic minorities excluding white ethnic minority origin, whether they founded the firm, inherited their shares or acquired a majority stake in the firm; 
  • be permanent Resident or a citizen of The Netherlands, Germany or France  

Participant Testimonials

The MSDUK Accelerator has massively helped improve my business and provided me with the lessons and guidance that would have taken me ages to pick up. My only wish is that I would have found out about it even sooner. For anyone just starting out or even if you're a few years in, I would hugely recommend!

Tobi Ogundipe, Diverse.

Being part of a community of talented and tenacious business owners is beneficial to all, the insight and inspiration that can be gained through osmosis and conversation is so beneficial. The MSDUK cohort is filled with incredible founders!

Subira Jones, The Corporate Hippie