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MSDUK Innovation Challenge

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MSDUK Innovation Challenge

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The 9th Annual Innovation Challenge: Applications for 2026 Are Now OPEN! MSDUK’s Innovation Challenge returns for its ninth year. Over the past decade, this unique opportunity has actively broken-down barriers and pushed boundaries for diverse owned businesses. We are committed to fuelling their growth and development by shining a spotlight on them. Are you a diverse-owned business located in the UK with an innovative product or service for a better world? We want to hear from you.

Finalists will be shortlisted to present at the Innovation Challenge Finals in September 2026 in London, UK. These finalists will pitch their vision to a panel of judges as well as an audience consisting of MSDUK corporate members, partners and our diverse owned members. The overall winner won’t just gain recognition and invaluable exposure—they will walk away with a £20,000 cash prize, 3 years free membership to MSDUK as well as mentorship opportunities. Don’t miss your chance. Apply now!

FEATURED VIDEO

MSDUK Innovation Challenge 2026

Innovation Pioneers​

Recognises innovations that are not only ground-breaking in concept but also deliver measurable impact, demonstrate strong execution, align with future trends, and show potential for growth and replication. 

Digital Transformation Trailblazers​

Celebrating businesses that strategically harness digital technologies to drive transformation. This category recognises innovations that are original, deliver measurable operational and customer experience improvements, and demonstrate scalability and industry influence.

ESG – Innovation Excellence

Recognising businesses that embed Environmental, Social, and Governance principles into their core strategy. This category celebrates business that innovate and deliver measurable sustainability impact, promote ethical governance and transparency, and use data to drive responsible, resilient growth.

Social Value Innovation

Honouring innovations that create meaningful social impact. This category highlights products, services, or business models that deliver tangible benefits to communities, underrepresented groups, or society at large, with a focus on inclusivity, scalability, and long-term value.

Programme Benefits

£20,000 cash prize for overall winner

3 years MSDUK membership to the overall winner

Full conference passes for 12 finalists

£2,500 cash prize for category winners

1-2-1 Corporate mentorship opportunities

£20,000 cash prize for overall winner

£2,500 cash prize for category winners

3 years MSDUK membership to the overall winner

1-2-1 Corporate mentorship opportunities

Full conference passes for 12 finalists

Timeline

12 December 2025

Innovation Challenge 2026 launch and applications open

27 March 2026

Submission deadline for applications

Pitch Training Workshop – Online

1-2-1 Pitch Training sessions

Financial Planning Workshop – online

First round of Innovation Challenge Finals

Innovation Challenge Finals and showcase

Eligibility Criteria

You must be a UK resident (UK citizen, ILR or on a visa that leads to ILR)

A Ltd registered on Companies House, or a CIC or Freelancer (please note CICs or Freelancers will not be eligible for MSDUK membership)

Your business must be beyond the initial development phase and have a market-ready product or service.

“For Antonym, Innovation Challenge wasn’t just a competition, it was a catalyst. Through the workshops, mentoring and follow-on support, I felt seen and championed.” ESG Category Winner 2024

Rev N Murugesan

Antonym

MSDUK Innovation Challenge Overall Winner 2024

“The prize of the award has helped us launch our B2B extension of Leiho called House of Impact. The prize not only helped us financially but the validation from industry leaders really reassured us that the business model and idea was viable. We have now organically secured 2 clients and are hoping to triple that in the next few months by investing more time into growing the website and service.”

Thuta Khin and Joey Li

Leiho

MSDUK Innovation Challenge ESG Category Winner 2024

“The opportunity of the MSDUK prize exposed us to market partners such as Amazon’s procurement team responsible for building warehouses (and procuring steel). MSDUK gave us a fresh perspective on what channel partnerships can look like for a deep tech company and they have continued to engage with us to inform of new and relevant opportunities to expand our business.”

Osas Omoigiade

DeepMeta

MSDUK Innovation Challenge Digital transformation winner 2024

“The Innovation Challenge gave us confidence and credibility, and it was a unique experience that brought both recognition and momentum at the right time.”

Anas Aljamie

Matély

MSDUK Innovation Challenge Entrepreneurs of Europe Winner 2024

Corporate Members

Since 2006, we’ve pioneered the supplier diversity movement in the UK and Europe. Join the ranks of organisations committed to supplier diversity. As a member of MSDUK, you’ll be part of a community of corporate leaders who share our passion for empowering ethnic minority businesses.

Interested in this programme?

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T. +44 (0) 116 2532520

E. info@msduk.org.uk

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