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About DataGardener

The DataGardener platform is the B2B SaaS ecosystem for businesses to access interconnected public and private corporate datasets to improve their business performance through advanced prospecting and effective financial risk management and analysis.  

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Working with Unilever

MSDUK supports Ethnic Minority Businesses to get equal opportunities with corporates and ensures the fundamentals of equality and inclusion.  

I joined MSDUK as I also support this mission of diversity and inclusion. Through MSDUK, we were able to work with Unilever on a data project to help them identify ethnic minority-owned businesses on their extensive supplier list.  

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We met the Unilever team at the 2022 MSDUK Annual Conference and Awards where we discussed the work DataGardener does and the value we offer. After the connection was made, we continued the conversation which led to us working with Unilever on a data project.

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With our help, Unilever found out that over 100+ of their suppliers were either ethnic minority-owned, female-owned, or B-corp certified which enabled them to continue the path of fulfilling their commitments. As an EMB, it was great to see a global company committed to fulfilling its diversity and inclusion goals. We saw, in action, the steps they were willing to take to nurture their current suppliers. 

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Building Relationships with Corporates 

Building relationships with corporates requires patience. We say, ‘The bigger the company, the longer the sales cycle’. However, it is important to note that these companies want to work with us and perseverance will lead to beneficial relationships in the end.

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When nurturing a relationship, it’s important to make sure you’re speaking to the right person within the organisation as they will very often be your advocate within the organisation. 

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Making the most of your membership 

Becoming an MSDUK member is a transformative journey that opens doors to a world full of diversity, inclusion, and growth. By actively engaging in networking with like-minded professionals and potential buyers, leveraging the supplier diversity database, and participating in events, you can unlock the full potential of your membership. Join us at our MSDUK Business & Innovation Show on the 14th and 15th of September to embrace the power of diversity and seize the opportunities provided by MSDUK to propel your business toward new heights of success.