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Which came first, the chicken or the egg? 

Which came first, the chicken or the egg? Giovanni Montefiori, the founder of Beakbook, has an intriguing background shaped by his multicultural upbringing and a deep passion for entrepreneurship. Giovanni’s parents migrated to the UK in the late 1990s from Angola and Italy, driven by his mother’s desire for a better education and his father’s entrepreneurial aspirations in London. 

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Growing up in different countries, Giovanni experienced diverse cultures and firsthand witnessed the challenges faced by farmers in developing regions like Southeast Asia. This exposure to various agricultural practices, combined with his educational pursuits and love for technology, laid the foundation for his entrepreneurial journey in the agricultural technology industry, also known as AgTech industry.

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A Pioneering Approach 

Based in London, Beakbook is a pioneering AgTech company that focuses on digital transformations in the poultry industry. The company embarked on its journey in November 2022 and has since made significant progress. One of Beakbook’s notable achievements is the launch of its weight prediction tool for poultry. This tool provides highly accurate predictions to help farmers anticipate growth patterns and ensure better compliance with animal welfare regulations. 

Expanding its operations beyond the UK, Beakbook has successfully established a presence in Kenya, Zambia and Myanmar. The company has also conducted pilot projects and collaborations with industry leaders, including the UK’s third-largest chicken company. These achievements have firmly positioned Beakbook as a key player in the AgTech sector. 

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An Innovative Solution 

Beakbook’s innovative solution lies in its weight prediction tool for poultry. By leveraging AI and advanced analytics, the company enables farmers to accurately forecast chicken weights and optimise their farming compliance. This technology helps farmers avoid potential disasters, improve welfare standards, and enhance overall farm productivity. 

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What sets Beakbook apart from its competitors is its unique approach. Unlike other players in the market that offer hardware-dependent solutions or limited software capabilities, Beakbook functions as an AI layer that seamlessly integrates with existing farming infrastructure. This flexibility allows farmers to choose different tools and technologies while benefiting from Beakbook’s accurate weight prediction algorithms. 

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Successes of Beakbook 

Beakbook’s greatest achievement to date lies in the combination of its high-quality machine learning models, offering an impressive 98% accuracy in weight predictions, and its affordability. The company provides its solution at a significantly lower cost compared to existing market alternatives, making it accessible to farmers worldwide. 

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In addition to industry recognition, including being listed in the prestigious Food Tech 500 and winning an award from Nutreco, one of the world’s largest animal health companies, these accomplishments validate Beakbook’s expertise and potential for transforming the poultry industry. 

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Embracing New Horizons: Beakbook’s Journey in the MSDUK Innovation Challenge 

During their search for grants and competitions that support startups, Beakbook discovered MSDUK and the Innovation Challenge. Identifying the opportunity to gain recognition, establish credibility, and secure funding for their innovative AgTech solution, Beakbook found that the values and objectives of MSDUK aligned perfectly with their vision, making it a natural fit for participation in the Innovation Challenge. 

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This remarkable opportunity promises to showcase Beakbook’s business and expose it to MSDUK’s esteemed corporate network. The company envisions connecting with global brand leaders and fellow ethnic minority entrepreneurs, recognising the value of building partnerships, gaining insights and contributing to the vibrant AgTech ecosystem. 

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Aiming for the Prize 

As Beakbook sets its sights on the Innovation Challenge Finals, the team envisions the potential rewards that lie ahead. If announced as the overall winner, Beakbook plans to strategically allocate the £20,000 cash prize. These funds will be instrumental in bringing the team together, fostering collaboration and strengthening their collective efforts. Moreover, Beakbook intends to invest in patenting its intellectual property, safeguarding its technology, and hiring a marketing professional to enhance brand visibility and expedite the commercialisation of its innovative solution. 

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Encouraging Entrepreneurship 

Beakbook warmly encourages other ethnic minority entrepreneurs to seize the opportunity and consider applying for the next Innovation Challenge. “There are so many benefits to the MSDUK Innovation Challenge.  There are multiple networking opportunities and exposure to influential industry leaders and potential investors. These experiences can significantly shape the growth trajectory of our business and the importance of embracing these opportunities and leveraging available support and resources. Capitalising on initiatives like the MSDUK Innovation Challenge will undoubtedly be hugely beneficial to Beakbook” says Giovanni. 

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Anticipating the MSDUK Conference – September 2023 

With great anticipation, Beakbook looks forward to participating in the upcoming MSDUK Conference – this year titled as MSDUK Business and Innovation Show. This vibrant gathering will bring together industry professionals, potential partners and fellow entrepreneurs. Beakbook acknowledges the value of connecting with like-minded individuals and fostering a supportive community. By attending the conference, the company aims to gain valuable insights, engage in meaningful idea exchanges and explore potential collaborations that will fuel further innovation and drive growth within the industry. 

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The MSDUK Innovation Challenge Finals and Conference, this year titled as MSDUK Business and Innovation Show, takes place in London on 14th and 15th September.  To find out more information, or to purchase tickets, please visit: https://www.conference.msduk.org.uk