Toy inventor Assim Ishaque to gift toys to deserving kids this Christmas


An award winning toy inventor from Nottingham, plans to gift his toys to deserving children that might not otherwise get a wonderful gift this Christmas.

‘Whilst the Christmas season is full of joy and happiness, for some people, this really a tough time,’ said Assim Ishaque, 46,  Inventor of these tactile pixel art bricks that he originally invented for his own children in Nottingham.

‘I’ve seen how much happiness Simbrix brings and want spread a little cheer in the season of giving’

Simbrix is a pixel art brick toy for children and adults, non gender biased creativity toy, that is fun, distracting, relaxing and an alternative to consoles, tablets and computer games.

Simbrix has opened nominations for children, from 6 years old, that have shown courage, been caring for an ill family member, or whose family maybe going through difficult times.

The child might just brighten everyone’s day or needs cheering up and would enjoy being creative with Simbrix’s pixel art beads.

Nominations can come from family, friends, teachers, carers or someone that really know the child and their situation.  Simbrix is funding the whole thing. The short application is at

Our moto is ‘Connect and Wow’, said Jarrid, 25, Creative Director of Simbrix, who started with company as an apprentice two years ago.

‘This is about recognising deserving children and sharing, which for me is one of the true meanings of Christmas’.

‘I don’t work for Santa’ said Assim, ‘but hope he approves of what we are trying to do’.

For more information about Simbrix, visit their official website: or watch a video explanation here:

You can also find more information about the project with the #SimbrixGiveaGift hashtag.