Think Ambient work with s.Oliver to create an interactive retail campaign

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Case Study by Think Ambient

Think Ambient regularly work with s.Oliver in Germany. s.Oliver is a German fashion company with retail shops worldwide. They wanted to create a unique, interactive and eye-catching competition for shoppers to increase footfall and to create a buzz around their stores.

Challenge: s.Oliver required us to provide a material that was easy to apply, easy to remove and damage free with a backer that could be printed.

Solution: We recommended STX, our unique self-adhesive vinyl with a low tack removable adhesive. The advantage of STX is that it can be used to create a 3D effect by scoring the backer, as demonstrated in the pictures. This attribute makes it easy for shoppers to peel off the sticker from the window, replace the backer and take in to a participating store. Depending on which emoji was printed on the backer picked up, shoppers could win a voucher worth €5, €10, €20 or a surprise amount.

These campaigns created excitement around the stores and s.Oliver regularly create similar seasonal campaigns. As with all our products STX is easy to apply, easy to remove and damage free. No damage or sticky residue was left on the windows of the stores. If you would like to view these pictures in more detail please view our Flickr gallery, or request some free samples.

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