MSDUK Certified Supplier Micro-Fresh seals the deal with Josephine Laundry in China

ByronMicro-Fresh director, Byron Dixon, travelled to Shanghai, China in April 2014 to promote ‘fresher living’ where he sealed the deal with Josephine Laundry Co. Ltd.

Founded in 2005, Josephine have over 500 stores located across China in cities such as; Shanghai, Beijing, Chengdu, Ningbo and Guangzhou and are on a mission to ‘provide quality laundry service’.

A meeting was arranged with the CEO of Josephine, Mr Huang, where even though Byron doesn’t speak any Mandarin and Mr. Huang any English, language was not a barrier as they were both speaking the language of Micro-Fresh! (With the help of our China agent of course!)

All Josephine stores across Shanghai now offer the service of having clothes dry cleaned and/or laundered with a Micro-Fresh additive to ensure that customer garments are free from contamination and to prevent the growth of pathogenic and odour-causing bacteria – leaving customers feeling fresher for longer! Wait, there’s more – Josephine’s also sell in-store Micro-Fresh retail bottles that customers can purchase and use at their own leisure in their own homes!

Currently, Josephine are the only laundry chain brand using Micro-Fresh in the dry cleaning industry in Shanghai. Each store has been given an Official Micro-Fresh Certification of Authorization to show the authenticity of Micro-Fresh products. Mr. Huang stated ‘’I feel Micro-Fresh complements Josephine’s Values to improve people’s quality of life and working together we can accomplish this mission.’’

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