Founded in 2005, Josephine have over 500 stores located across China in cities such as; Shanghai, Beijing, Chengdu, Ningbo and Guangzhou and are on a mission to ‘provide quality laundry service’.
A meeting was arranged with the CEO of Josephine, Mr Huang, where even though Byron doesn’t speak any Mandarin and Mr. Huang any English, language was not a barrier as they were both speaking the language of Micro-Fresh! (With the help of our China agent of course!)
All Josephine stores across Shanghai now offer the service of having clothes dry cleaned and/or laundered with a Micro-Fresh additive to ensure that customer garments are free from contamination and to prevent the growth of pathogenic and odour-causing bacteria – leaving customers feeling fresher for longer! Wait, there’s more – Josephine’s also sell in-store Micro-Fresh retail bottles that customers can purchase and use at their own leisure in their own homes!
Currently, Josephine are the only laundry chain brand using Micro-Fresh in the dry cleaning industry in Shanghai. Each store has been given an Official Micro-Fresh Certification of Authorization to show the authenticity of Micro-Fresh products. Mr. Huang stated ‘’I feel Micro-Fresh complements Josephine’s Values to improve people’s quality of life and working together we can accomplish this mission.’’
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