MSDUK and the Peter Jones Enterprise Academy in Leicester are working to inspire the next Generation of Entrepreneurs


The Peter Jones Enterprise Academy was founded in 2009 by entrepreneur and star of Dragons’ Den, Peter Jones CBE, with a view to encourage more entrepreneurial activity in the UK based on a philosophy of ‘learning by doing’.

At Leicester College, the Academy has been running since 2012 and aims to equip young entrepreneurs with the skills and confidence to realise their business dreams. The Academy delivers specialist courses in enterprise and entrepreneurship taking a very practical, hands-on approach to preparing students for success in the business world. Key aspect of this hands on training is by partnering with local businesses and entrepreneurs that provides short term work placements, deliver guest lectures and provide mentoring to students.

The pioneering qualifications on offer focus entirely on furthering the aspirations of young entrepreneurs aged 16 and over, who have the determination to turn their ideas into reality and start their own businesses.

At Minority Supplier Development UK, we are committed to inspire and mentor next generation entrepreneurs and working with Peter Jones Academy at Leicester College provides us the perfect opportunity to support these young budding entrepreneurs with business skills and intelligence.

As we celebrate 10 years of MSDUK, we are partnering with the Peter Jones Enterprise Academy at Leicester College to provide their current cohort of 34 students, access to a live case study. Students will take MSDUK 2016 Conference as the case study for their Brand Development and Promotion unit where the remit is to develop a marketing, social media and PR strategy to promote the conference. Students will have access to Mayank Shah, CEO, MSDUK and a select group of local entrepreneurs who will give them support and mentoring through guest lectures. Students will work in groups to develop a marketing strategy for the MSDUK conference and will present their proposal to a group of judges at the end. The four winning students will be invited to attend the MSDUK 10 year Celebration Reception held in London in Sept 2016 where their efforts will be recognised and they will also have the opportunity to network with over 200 entrepreneurs and corporate executives.

Rupinder Drew, Business Development Manager, Leicester College, said “It is incredibly exciting for our students to have the chance to work on a live brief during which they will meet some key players involved with MSDUK. This opportunity shows that working with employers has huge benefits both for the College and the employer.”

Speaking about this unique partnership, Mayank Shah, CEO. MSDUK said, ‘we are delighted to work with the Academy at Leicester College to support these exceptionally bright young people who aspire to become entrepreneurs. These young people are lifeline of our economy and helping them realise their dreams is something we are very proud of at MSDUK. We look forward to building on this relationship and keep working with future cohorts.