article by Cue Marketing
- Founder of Cue Marketing and Cliche Models has been selected for the Tuck Scholarship residential programme
- Programme is designed for certified ethnic minority and female business owners with an ambitious growth plan and will focus on strategy and implementation to drive results.
- Programme is led by world-class professionals from Ivy League’s Tuck School of Business and Aston Business School
Mancunian entrepreneur, Melissa Drummond, is one of the few selected in the UK to be accepted for the Tuck Scholarship residential programme delivered by the Tuck Business School and Aston University.
The exclusive scholarship programme is designed for certified ethnic minority and female business owners, who are committed to advancing their business capabilities and have an ambitious growth plan. The scholarship will be led by world-class academics and practitioners who will support these individuals through teaching them the principles of building successful businesses, focusing on strategy and implementation to drive results.
The world class academics and practitioners, Leonard Greenhalgh and Professor Mark Hart, are from Ivy League’s Tuck School of Business, Dartmouth, USA and Aston Business School, Birmingham, UK, respectively. Greenhalgh is Faculty Director of Tuck’s Minority Business Programme and co-author of ‘Minority Business Success: Refocusing on the American Dream’. Hart is Deputy Director of the Enterprise Research Centre, Professor of Small Business Entrepreneurship at Aston Business School and 2014 recipient of the Queen’s Award for Enterprise Promotion.
At just 33, Drummond has already founded two successful companies: Cliche Models and Cue Marketing.
Her journey started in 2012, when Melissa saw a gap in the market for a more culturally diverse modelling agency, Cliche Models. Originally called Cliché Model Management, which represented commercial, fashion and promotional models from predominantly Black and Minority Ethnic (BME) backgrounds.
While still running her modelling agency, she started being asked for marketing advice and support including from contacts in the property industry – so she set up CUE Marketing. CUE now has a team of 12 staff; more than double the size of just a year ago.
When reflecting on her experience so far, Drummond states:
“I’m so proud of both of the companies I started. As any entrepreneur knows, it took a lot of dedication and a clear vision of success.
Drummond has more ambitious plans for the future
“I applied for the Tuck Scholarship Programme to learn how to further develop my business ventures from the world-class professionals. I am a firm believer in continuous learning and I am excited for this new opportunity!’