Meet the Top 10 finalists for MSDUK 2017 Innovation Challenge

MSDUK is delighted to introduce 10 innovative EMB entrepreneurs from across the country, with innovations in sectors including healthcare, fintech and sustainability, who have been chosen as finalists for the very first Innovation Challenge.

The Finalists (company alphabetical order)


Mohamed Hanslod CEO of Bri-Tek Technologies joined the company 6 years ago and has led the company to a brand that has a reputation for quality, innovation and growing sales in the UK and overseas.

An award-winning company, Bri-Tek supplies LED Lighting, super-efficient infra-red heating and voltage optimization technologies to the industrial and commercial sector. One of the few eco tech companies to hold 3 ISO’s certified by BSI we have built a reputation for providing on time full-service solutions from audit, design, supply and install including financing options.
Along the journey, Bri-Tek has evolved with the capability of developing innovative solutions. In 2016 the company launched a patent pending universal emergency battery backup specifically designed for LED Lighting. Bri-Tek emergency battery solution was designed and is manufactured in Bolton . Universal ,compact ,fast and easy to install, it’s now one of the fastest selling products of its kind in the UK, with plans to release 2 upgraded versions this year.

The plans going forward are to continue to develop commercially viable EcoTech solutions and build distribution sales.


Mahiben Maruthappu is a London-based doctor and Co-founder of Cera, a multi-award winning technology company transforming social care. He advised the CEO of NHS England on £100 billion of health spending, co-founding the NHS Innovation Accelerator (NIA), which benefitted 3 million people in its first six months. He has a strong interest in research with over 100 peer-reviewed publications and 50 academic awards. Ben has advised a range of organisations, from startups to multilaterals, including the Swiss government, the Experiment Fund and the WHO. He is the Chairman of the UK Medical Students’ Association (UKMSA), and has authored three medical books.

Ben was educated at Oxford, Cambridge and Harvard universities. He was the first person from British healthcare to be included in Forbes’ 30under30, was listed in WIRED’s top 10 Innovators in Healthcare, and recently ranked amongst the 100 most influential leaders in health technology, globally.

Cera is a multi-award-winning, technology-enabled homecare provider. Cera’s priority is delivering best-in-class care; this is achieved through selecting the top 5% of care workers, reimbursing them 50% higher than other care providers, and empowering them using technology. Cera also uses digital to improve the transparency of its services, allowing clients, families and health professionals to see real-time updates in care delivery.

Successful implementation of Cera’s technology has allowed it to deliver tens of thousands of hours of care, with a 9.8/10 rating by Home Care UK, and a 93.3% TrustPilot Score, while experiencing up to 50% month-on-month growth. Cera also partnered with over 20 NHS organisations and local authorities to deliver high quality care across a population of 6 million, in addition to forging partnerships with multinationals including Uber, Gett and Pfizer. Since November 2016, Cera has raised over £3 million of seed funding.


Assim Ishaque graduated with BA (Hons) in Accounting & Finance at Bangor University and was selected to join HSBC’s graduate training programme.

He moved into in FMCG sales and then business telecommunications, Assim established Envirup 15 years ago to provide energy management, low carbon and sustainability consultancy. He was elected as Member of The Energy Institute and gained registration as Chartered Energy Manager. Assim has advised on a number of large scale renewable energy projects in Europe.

Envirup invented its external insulation system (granted patent in 2015), winning two development grants and one major grant for collaborative research, chaired by Assim alongside experts on building fabric from Nottingham University, Eon Energy, Eurocell Plc – the UK’s leading manufacturers of building products. The Envirup system is a technological leap forward in the external insulation sector, being one of only two certified for use on brick, concrete, timber and steel framed (non standard) two storey homes. The complexities of current products are made in the factory for a quick and simple installation process.

With its UK manufacturer preparing for a focussed market launch, targeting some of the 369,000 non standard homes, Envirup has starting discussions with potential manufacturers in the USA and Canada.


Joyeeta Das is the CEO and Founder of London based AI company GYANA. She is a TEDX speaker, an ambassador for Innovate UK women in innovation, a Top 100 Asian in UKTech and an official representative in several international UK trade delegations.

She is a high-energy, techie-entrepreneur who has built both non-profit and for-profit organisations from a young age. She believes in using technology to create a version of the world that is bigger, better and beautiful.

She started her career as an engineer and later on, a program manager, in a Fortune 10 tech company and has a degree in Physics as well as Electronics Engineering. She has obtained and MBA from the Oxford University under the Said Scholarship Scheme and was also a Fellow at The Oxford Entrepreneurial Centre.

Gyana is a cloud based platform that shows retailers what real-world factors drive their sales.

By combining over 40 sources of global data, Gyana is able to reveal the impact that anything from weather, traffic, social media and events had on a company’s performance. The core AI technology integrates a company’s data with Gyana’s macro data to identify trends, rare data sets and correlations through a super-simple interactive UX.


Reshma Sheikh  is a former award winning corporate lawyer. She joined Octavian in 2014 having left a promising legal career, so that she could have the flexibility and freedom to spend more time with her children, something her previous role could not accommodate.
Being the ambitious/hardworking individual she is, she excelled within Octavian and is now Managing Director of Octavian UK.
Octavian is an international provider of security, facilities management and more recently IT solutions/support, operating throughout the UK, Africa, Middle East and USA. Diversification into new markets and World-wide locations over the years has been a key driver for Octavian’s growth.

What is bSafe?
As an industry security expert, following the Paris attacks, Octavian were approached by a Global High Profile Fashion Giant to see if they could provide a solution to protect their employees. Reshma was part of the team that developed bSafe.

bSafe is a bespoke employee travel safety platform app which delivers real-time incident response, carries digital images of travel documents and ID, informs employee and employer about troubled geographical hotspots, and provides an anonymous feedback tool for HR/ Executive Management. This app is an invaluable tool for all global companies with employees that travel.­‐solutions


Dr. Maroof Ahmed is the Co-Founder and COO of Quit Genius. His background is as a medical doctor and management graduate from Imperial College, but he has decided to put on hold his clinical career to pursue this opportunity full-time.

Quit Genius is the world’s first app to deliver personalised and gamified cognitive behavioural therapy (CBT) to smokers trying to quit. The 8-week CBT programme is made up of animated videos, audio sessions, quizzes and interactive exercises, which work together to change the way smokers think about smoking. With each interaction Quit Genius learns more about the user and intelligently adapts the platform to personalise the therapy to their own triggers and motivations. It is a cost-effective, evidence-based and scalable solution tackling the biggest cause of preventable death worldwide – smoking.

 To date, they have published the award-winning research behind Quit Genius in a leading peer-reviewed journal, raised funds from the likes of Merck and Telefonica and a number of notable angel investors and have had successful pilots with NHS GPs and a large health insurer.

Their mission is to create a digital platform for personalised CBT to tackle other preventable diseases – helping people live healthier, happier and longer lives.


Syed Ahmed is the Founder and CEO at SAVORTEX Ltd, and a partner to the RBS Innovation Gateway. Syed was awarded Lloyds Banking Group, English Asian Entrepreneur of the Year 2015.

Syed’s vision is that energy and waste cannot be reduced in commercial buildings unless pinpoint source data is collected from smart devices and converted into actionable intelligence. This enables informed decision making, cross-collaboration with suppliers, employee’s and stake holders across multiple locations for profit boosting insights and transformational business models.

As the visionary and strategist behind SAVORTEX’s innovative product range, big data business model and transformational partnerships with sustainability focused multinationals such as Intel, Carillion plc and RBS.

In that context, SAVORTEX engineers have created game changing technology by combining British manufacturing, Innovation with IoT (internet of things) to produce a new paradigm of smart and revenue producing hand dryers, providing building intelligence, significantly reducing cost and waste in facilities, whilst improving hygiene, resource efficiency and boosting profitability.

Under Syed’s leadership, SAVORTEX has won numerous eco awards and been selected as one of the UK’s top 16 high growth Cleantech companies backed by the UKTi. The company, which continues to grow, also receives funding from Innovate UK to bring innovative technology to market.


Amit Pate is a founder & CEO of Snaptivity. He is an experienced serial tech entrepreneur with rare ability to innovate and foster projects on a global scale; a great combination of tech approach and business thinking makes him stand out. He is also the recipient of Young Achiever of the Year award by British Indian Awards. He is a hacker by night and a die hard cricket Fan.

Snaptivity is a Smart Stadium Technology that drives Fan Engagement and increases Sponsorship revenue at live sporting events by capturing candid emotions and reactions of fans.

It uses robotic cameras that are triggered automatically by AI and IoT sensors when fans bounce and cheer or sigh in disappointment. It is a content-generating engine; by capturing momentum, it allows brands & teams to conceive meaning to the sponsorship & reach people at scale in a targeted, emotional and personalised way.
The innovative technology of Snaptivity is backed by DIT, UK and Creative England

In terms of achievement, Snaptivity was named as a Top 5 SportsTech start-up company by Sportel Monaco. In addition, it has signed a multi year partnership with Edgbaston Cricket Ground, Wembley Stadium, the home of English football, a few leading Premier League clubs and are pre-approved at 8 stadiums for the World Cup 2018.


Karan Shanmugarajah is the CEO of WealthKernel, a provider automated wealth and asset management solutions to institutional clients and financial advisors.

With a single line of code, WealthKernel enables wealth and asset managers to service their customer’s digitality. Prior to co-founding WealthKernel, Karan was a portfolio manager at Barclays Wealth in London overseeing $500 million in client assets. He was a member of the North American Equity Committee and a voting member of the Selection Committee responsible for maintaining multi-asset reference portfolios across the UK and Europe.

Karan has also worked in the finance industry in Canada and Singapore and is currently a director at a London-based charity that promotes entrepreneurship. He has a Master of Science in International Accounting and Finance from CASS Business School in London and is a CFA® charterholder.


Jim Shaikh is the CEO of Feed Me Bottles Ltd who manufacture the unique “yoomi” baby feeding range.

Jim completed a MEng at Imperial College before obtaining a PhD from Cambridge University. Initially an academic in London, Jim quickly moved into mainstream engineering with BMW Rover and then into consulting engineering. He completed an Executive MBA at London Business School where he was bitten by the entrepreneurial bug.

At the core of the yoomi brand are the revolutionary yoomi self-warming bottles: yoomi warms milk to perfect breastmilk temperature in just 60 seconds. yoomi protects the essential nutrients that are damaged by overheating and keep the milk at the perfect temperature for the length of the feed, ensuring that baby is comfortable and drinks the maximum milk. With no batteries or wires the yoomi range is simple to use and fully portable enabling parents to feed anytime and anyplace.

Yoomi has raised approx £2.7m in equity investment since its inception in 2007 and launched the yoomi range in the UK in 2010. The business moved beyond breakeven in 2016 and now has a presence in 21 international markets including China with more planned for 2017/18. Yoomi remains an engineering company and is developing additional products based on the novel self-warming technology focused on the medical sector.

All attendees to this year’s Business Show will be offered the opportunity to watch our top 10 finalists live pitch their products or ideas. Please register here to attend the Business Show.

If you would like more information about MSDUK 2017 Business Show, please visit the official website.