MSDUK is the UK’s leading supplier diversity advocacy organisation championing ethnic minority businesses. To ensure that as an organisation, we are representing businesses that meet our definition criteria of an EMB, MSDUK has a certification process that verifies that 51% ownership, management and control of the business is by people of ethnic minority origin.

MSDUK defines an EMB as a ‘for profit’ enterprise, regardless of size, physically located in the United Kingdom, which is majority (51% or more) owned, managed and controlled by people of ethnic minority origin, provided such individual/individuals are British Nationals and/or permanent resident with indefinite leave to remain in the UK.